Primus ‘N’ Advertore commenced business in Nigeria in 2006 as Avant Garde global concept, but later metamorphosed into a Limited Liability company that specializes in the provision of integrated marketing communications services, in 2009.
Tel: 0803 243 0384, 0806 783 1472
Email: [email protected]
PRIMUS ‘N’ ADVERTORE
11 ISAAC JOHN STREET, OFF FADEYI BUS STOP, IGBOBI, FADEYI, LAGOS.
Our Services
RESEARCH AND PLANNING
With the support of an affiliate company, we engage in systematic, organised gathering and analysis of data to aid decision making in the planning and execution of marketing communications programmes.
Our research focun includes:
- Sales/Market Research
- Advertising Research
- Media Research
- Product Research
- Online Marketing Research
DIRECT MARKETING
We go beyond the direct response approach to direct marketing. Ours involve developing a data base through the process of lead generation communication, mailing list, de-duplication and data mining to cultivate lasting customer relationship.
Our Direct Marketing Tools Channels are:
- Field Marketing
- Infomercials
- Loose inserts
- Direct mail (email marketing)
- Internet marketing
ADVERTISING
As one of our core competences which reflects in our name, we specialize in the creation , production, placement and monitoring of advertising materials (campaign) that is consumer - centric.
Our Creative Campaign Tools/Strategy are :
- Idea generation through consumer interest concept test.
- Pre and Post campaign test
DIGITAL MARKETING
With increase in access to the internet and in the number of mobile phones subscribers in Nigeria, it is expedient for every integrated marketing communications specialist to embrace this ICT media, and we are no exception.
Our tools and platforms include:
- Content Marketing
- Contextual Adverting
- BlogSphere
- Behavioral Targeting
- Web Casting
- Pop Ups
- Banner Ads
- Social Media Marketing
- Mobile Phone Advert(RoboCall)
EVENT MANAGEMENT
For ultimate connection, engagement and successful flow of footfalls to a special brand event; we pride ourselves as expert in organizing special events for our customers when offered an opportunity.
Our tools and platforms for event management are:
- Customer's Forum
- Product Launch
- Exhibition and Trade Fare
- Design of Stage, Backdrop and Decor
- Supply of music, hostess and compere, entertainers, security and caterers
PRESS RELATIONS
With well establish contacts and good relationship consummated with the media over the years, we assist our client in fostering a mutual raport with various media channels to engender good publicity for their product and corporate brand.
Our press relation and publicity tools are:
- Press visit to Plant/Establishment
- Press Conferences
- News Releases
- Features Articles
- Seminars / Dinners
- Customer Forum / Product Launch
- Photo News / Story
- Special Interviews / Media Visits
- Documentaries
- Webcasting
- Tweets / Posts